4 Amazing Child Prodigies Of Our Country

It’s children’s day today. This day is celebrated in honour of Pandit Jawaharlal Nehru who was born on November 14th 1889. It was because of his love and affection towards children we celebrate children’s day on his birthday. He once said

“The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country".

This children’s day we dedicate this blog to those wonderful and amazingly talented children who outsmart each and everyone around them. We celebrate the smartness and the innocence of such children. Below are kids who are so awesome, we can easily get embarrassed in front of them for their amazing skills and talents.

Every child is an artist- Pablo Picasso

1. Shorya Mahanot- One of the youngest abstract painters the world has ever known. He picked up his brush when he was 4. He was born in 2006 in a family from Neemuch, a town in central Madhya Pradesh. His father who also had a keen interest in fine arts noticed his son’s talents and began uploading Shorya’s abstract art paintings on Facebook, that was appreciated by many. Soon Aditya Singh managed to do an art exhibition for his son’s paintings which turned out to be a very successful event. Now just 11 years he has got attention from art world and has sold paintings worth $3,500

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2. Truptraj Pandya- “This young boy was born with a sense of rhythm,” says the father of a then 2 now 7-year-old Truptraj, the young and talented table player. He started playing with aluminium dabbas when he was little sitting next to his grandmother who would sing devotional songs to him. Today he holds the Guinness world record for being the youngest tabla master the world has known.

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3. Pari Sinha: When we were 3 we could barely say checkmate. But this little 3 yr old checkmated children twice her age at the State Chess Championship in the under 7 category at Kishanganj. Meet Pari Sinha, from Bihar, born in a family of chess players loves chess more than chocolate. On an average pari spends more than an hour daily playing the game. Can’t wait for her to grow older and bring laurels to our country.

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4. Chitresh Tatha: This young boy who is today known as the country’s youngest sailor. He hails from Tamil Nadu and began sailing in 2009 when he was just 8 yrs old. He represented the country in the 2014 Asian games too! He first developed an interest in the sport when he saw his sister Meghna sailing in the Laser Radial category and thought of giving the sport a try himself. Since then, he has never looked back and even won the gold medal at the India International Regatta (Under-12) in 2013.

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It's amazing how these children can do wonders even at such a young age. They certainly prove that age is just a number. Here's wishing all those curious minds a Happy Children's Day.

Social Media Marketing for Franchisees

- Pratiti Nath

Earlier this month the internet went crazy over a handsome looking roadside tea vendor.  Now, the buzz is that he has become a model. Well, it all started when a few people started raving about his good looks and sharing his pictures on Facebook.  Gradually it spread like a wild fire with major newspapers reporting it and soon he became a face to reckon with it. Here, Social Media acted like a catalyst speeding up the process in a jiffy! 

Now think of it this way. There are billions of people all over the globe. Of these billions, a moderate percentage has access to the internet. So it comes down to some millions people using the social media. Hence, it is an ideal platform for marketing your franchise. In fact a more viable form of marketing because of its greater outcome and outreach with very limited expenditure in a short span of time.  lt’s like the saying by AnushkaSharma in “Band, Baja and Baraat” – similar to weddings as cited in the film social media too is a never ending sphere. Irrespective of the economy or climate or social trends it continues to click.

What exactly is social media marketing?

From the name itself , it is clearly understood that it deals with marketing done via various social media platforms like Facebook, Twitter, LinkedIn etc. This type of marketing strategy emphasizes on gaining more viewership for your website by promoting your franchise – gradually engaging people and drawing investors.  

Of all the social media platforms Facebook and twitter are more widely used. The reason being their relative predominance on the global sphere. While Facebook is used for global as well as local exposure , twitter is mainly used for global outreach.

India is  the 3^rd highest populated nation and much of its population is on Facebook. Hence, it is the ideal place for social media marketing.

Now the question is - what is franchise business model? How can social media marketing help?

Franchise business model is the legitimate use of a company’s business model - their ideas , vision and brand . A particular company has a given set of business model applicable to all of their brand outlets present all of the globe. This builds up a franchise business model for the company. All local and regional centers follow this franchise model. 

Social media with its crisp and highly engaging content can easily promote and strengthen your franchise. It comes with minimal cost and a greater target audience. It can be simply achieved by opening a Facebook page or a twitter handle for your franchise. Start promoting your website by presenting your ideas- the unique way you are solving the problem.  One benefit of using social media is its personalized and creative connect.  Like you can share videos, short messages, photos, giphs to attract people. On Facebook, you can go live and directly interact or create events related to your business.  You can host special contests and give away a gift from your franchise to the winter. The most important aspect of social media marketing is constant engagement with your audience. It is essential to be quick and responsive. Twitter is the most responsive in this regard. It is  usually used by people to gauge different trends and directly contact with people. So make sure you reply to tweets, re-tweet people who give you feedback, use hashtag to promote your products or use trending hashtags for your purpose. 

This is essentially how social media marketing works.

However, there is an exact model of how to set up things for social media marketing.  There are 4 structures of social media marketing that franchises can opt for.

 

Centralized structure

Here the brand  has single centralized presence in social media, like a same page for all activities relating to the franchise. Thus  content will flow in-out of the same outlet.  This ensures your global outreach and all contents being restricted to your brand without diluting. However, there is one drawback losing out local customers and failing to meet cross-cultural differences.

Centralized Blend Structure

In this model, the same corporate house maintains different social media profiles relating to its franchise. Here different content is generated across various profiles according to various locations/divisions but related to the same franchise. Hence all contents are driven to the same brand and local customers are kept engaged.  It requires a robust social media team to pull this up

Controlled Structure

This structure is quite similar to centralized blend. The only difference is their management.  Here the different franchise profiles are managed by their respective team s but the content is provided by the parent franchise brand.  This involves greater involvement of the franchises with their respective audience. However, conflict of interest may arise due to discrepancy in content approval. Also outcome may vary across different franchises.

Monitored Structure

Different franchises manage their own social media presence without any involvement from the parent franchise. They only follow a set of guidelines from the parent company. By using this model local area content is well established forming a niche in the local market.  This kind of model requires a big and strong social media team to maintain all franchises. 

These are the ways to generate a social media marketing campaign for your franchise.

Despite all these, there are certain problems that franchises face while embarking on a social media marketing campaign.

 What are these potential problems?

The problems are quite genuine and have a potential to derail your social media marketing strategy.

Setting the correct target audience

It is important that you target the correct audience. Any miscalculations in this regard can greatly affect you and you can lose potential customers.

Creating different page for different locations
In order to cover different regional bases over a wide geographical area , it is preferable to opt for different pages for different location. Your brand may be a global one but you need local presence to monopolize the local market. Hence your local business outlet should have a social media presence.

Opt for a fan page or create a group to boost audience interaction
Interacting with your audience is essential for social media marketing campaign. Sometimes it becomes difficult to handle all feedback coming from different franchise sources. The best way to deal with this is to create a separate fan page or a group for your franchise. Add your regular customers and people who are active on your profiles. This way it is easier to get customer feedback and give them personalized response.

Like all marketing campaign, social media campaign also comes with certain checks and balances.

So, what are these checks and balances?

Maintain visibility
Keep updating contents on a regular basis. Come up with refreshing and engaging contents. Make sure your franchise remain visible in their newsfeed.

Always maintain contact with the audience
Keep in touch with your customers. Engage them, interact with them.  Make sure you are responsive to their comments and queries.

 Be Creative
Look out for new ways of engaging people – like creating contests on special occasions, urging your customers to share some unique/memorable experiences related to your brand.  Use different tools like pictures, giphs, videos, and blogs to share contents.

 Make call for action proposals
Post contents that urge people to act and make them curious to look for more. Ask them to subscribe more to avail greater discount or share it with friends to earn reward points. Urge them to download your franchise app and win 1 year free subscription. Attract customers with these kinds of deals.

Circulate content to and from your parent franchise
Remind the audience that you are part of a franchise. Share contents to your parent franchise and post contents from their page as well. Make people aware of your brand credibility.

Thus by formulating a proper social media marketing campaign one can easily boost his franchise business model.  Social media is not just a trend.  In fact it sets up new trends. Who knows with a dynamic strategy YOU MIGHT BE THE NEXT BIG THING!!

BRANDS AND THEIR KABALI CAMPAIGNS

 “Say no to piracy. Please don’t download the internet from Kabali”

There are numerous such jokes which we hear every day. This is because the legendry super star deserves all the respect and appreciation for all his work.

The most awaited films generally hit only the cinema screens, but Kabali is taking on marketing campaigns of various big brands too. These brands are getting into the marketing bandwagon of Kabali, hoping to reach out to millions. Even before the release of the movie, we saw a spate of products themed on the film and Rajinikanth.

Below are some Kabali themed products from different brands:

AIR ASIA

Air Asia is the official airline partner of Kabali. It announced special flights for the film's first day, first show. Die-hard fans of this superstar will now be able to catch the first show in Rajnikanth’s home town. The package, priced at Rs. 7,860, will be inclusive of the flight ticket, a movie ticket, an audio CD, Kabali merchandise, breakfast, lunch and snacks, reported Rediff.

AIRTEL

Rajinikanth fans having Airtel connections are getting a treat from this mobile service provider. Kabali SIM cards, caller tunes and recharge packs with unlimited 2G internet. Also as per their new campaign, Airtel users can send their wishes and regards to Rajinikanth via SMS. All the SMSs received will be compiled into a coffee table book and will be presented to him as a memorabilia.  

 

MUTHOOT  FINCORP

This Kerala-based non-banking financial company too joined the Kabali Mania. They are also an associate sponsor of the film. They have introduced silver coins with face of Rajinikanth embossed on it, giving a unique opportunity to the fans to own one such coin.

“This is for the first time an embossed silvercoin is being introduced for an actor. About Rs 20cr has been invested for manufacturing and branding activities. The silver coins will be available from the day one of the movie release,” Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah said.

These silver coins would be available in denomination of five grams, ten grams, ten gram pendant and a twenty gram coin for fans priced from Rs 300 and goes upto Rs 1,400.

PVR CINEMAS

The multiplex giant too is cashing on the success of Kabali. Gautam Dutta, CEO, PVR Cinemas said, “The producers of the movie had approached PVR due to its pan India reach much beyond Tamil Nadu considering the mega star Rajinikanth has die-hard fans across the country to introduce exclusive Kabali merchandise at its cinemas. The patrons will not only have access to special Kabali merchandise at PVR cinemas but can also buy exclusive movie digital poster from its website.”

The range of merchandise includes Rajnikanth figurines, mugs and tee-shirts related to the film and superstar. These will be available at PVR properties across the country. 

START UPS

Not just big brands but also small start ups are taking slices from the Kabali cake. A mobile accessories platform based in Chennai, 'Cover it Up' has also tied up with the makers of the movie to feature funky Kabali-themed merchandise on its website. Chennai Gaga, a souvenir store is selling Kabali T-shirts featuring Rajinikanth

CADBURY

When all big brands are running behind Kabali, how can Cadbury be far behind? Cadbury promoted their popular product '5 Star as 'Superstar's Five Star. They have booked panels in buses plying in Tamil Nadu to have the Kabali posters with the tagline `Superstar ka 5 star’ and ‘Superstar in 5 star’. Not just this, they were also intending to conduct a road show opposite colleges and schools as well as in popular malls by parking buses with LED screens that will screen teasers, trailers and air songs of the film. They also came up with Cadbury5 Star Kabali Ad in their old series featuring Ramesh-Suresh characters.

FAIR AND HADSOME

FMCG major Emami has made its Fair and Handsome fairness cream a brand partner of this blockbuster movie.  Mohan Goenka, director at Emami said, “For Fair and Handsome, a leader and pioneer, associating with Superstar Rajinikanth, a leader and pioneer, is a natural fit.” A new #BeTheFire contest had been launched, where 50 winners were gifted ticket to Kabali success meet.  its commercial also features scenes from the Kabali movie.

AMAZON

Kabali waves have splashed water on the online e-commerce giant Amazon too. Amazon India has opened an exclusive Kabali store, which sells a wide range of Kabali branded mobile cases. They have stocked five different Kabali posters in a wide range of shapes like A3-1, A2, A2-1, A3-2 and A3-3. Other merchandise like key chain, statue, audio CD, Kabali Figure and lot of other things too are available at their Kabali store. 

It needs no mention that the power and stature of Rajinikanth is immense. Right from big brands to start ups all are trying to taste the success of Kabali. “Movie Kabali” has now turned into “Brand Kabali” Do watch the movie in theatre and enjoy the biggest hit of the year.  

To Do And Not To Do On Social Media

-Pratiti Nath

Social Media enables us to connect with people, share our lives, conduct business, exchange ideas and information. All of this in a quick and hassle free manner. It isn’t devoid of certain drawbacks. Similar to all other modes of communication like telephone, SMS or letters , social media too is plagued by certain problems. These problems can only be countered by following certain decorum. Here are some common social media etiquette to keep in mind while using any social media platform.

 1. Choose a proper profile picture and name

You are very fond of your pet and have it as your profile picture. You are book-lover and choose your favorite character as your name on social media channels. While these things display your likes and your personality it raises a question about your genuineness. Remember this may appear in Google search when someone searches for your name. Always opt for a decent genuine picture of yours along with your name. If you don’t want your picture in the public domain refrain from adding any instead of relying on pictures of places or superstars. In case of a business account make the company logo or the company building showing the name as the profile picture. Share your vision in the about yourself section and the company tagline for cover picture.  

2. Separate your personal and professional life

Similar to your real life, your virtual life should have separate forums for professional and personal spheres. You definitely don’t want your boss browsing over your late night clubbing or weekend beach gateway pictures. Leave it for your friends. Likewise you don’t want to bore your friends with unnecessary work details. Having separate accounts for your business or work related handle and for your personal use is the key. If you are not one of those who can handle multiple accounts then customize your posts. Control who can view your posts.

 3. Do not write posts when you are angry or feeling low

You are feeling low tweet, a philosophical quote or a sorrowful vague post. While these posts might serve the purpose of relieving the burden of your emotion, they don’t go down well with others. Frequent such posts will often lead to people associating negative attributes (like complaining) with you. Hence, they will start avoiding you. Think before posting such things. Think of its viability after a few months. If it isn’t then discard it. If you cannot do without posting such things customize them to “friends”, “only me” or any other that you prefer. 

 4. Refrain from tagging and sharing pictures of others

You uploaded a picture of your friends chilling on beach and that landed her in trouble in her office. You have posted an old nostalgic picture of your high school batch mate. He isn’t comfortable of it. Thus, refrain from sharing pictures of others without their consent. People have a definitive way of projecting themselves in public which might not gel with your perceived view. Hence, always ask before posting. Another problem is of unnecessary tagging. Don’t tag people to pictures when they aren’t in it. Nobody wants to see a picture of your cat tagged along with 50 people and 20 comments. 

5. Refrain from Oversharing

People need not go through everything you find interesting on Facebook. Of course you find those memes and short stories hilarious. You need not share each and every item you like. Restrict the number of posts you share. Only share the ones which you find of utmost importance. Oversharing will clutter other people’s news feed leading people to ignore or unfriend you. 

6. Restrict from badmouthing anyone.

You had a fight with your partner or had a bad day at office and you start lamenting it out on Social Media. Remember these are public forums and hence the thing you are posting is available for everyone to see. Thus, refrain from making resentful posts or badmouthing anyone. 

7. Do not jump on the bandwagon and start a debate war.

Social media is a platform for sharing things and connecting with people. One such way of doing it is sharing your views and opinions about current affairs. Be tolerant and understanding of other people views and opinions. Your friend changes his profile picture in solidarity of the Paris attack whereas you didn’t. Politely disagree with his views and convey your message privately. Don’t start a debate over it. Some friends have shared something about your favorite superstar and you find it offensive. Instead of quarreling it out in public discuss it privately. If possible ignore such things.

8. Refrain from spamming people with gaming requests/friend requests/apps request.

You like to play online games and can’t help people sending request. While you might not control these things, you can certainly control the number of such requests you send. Prevent from recommending unnecessary pages and apps to people. In case your friends do so, convey it to them that you don’t like it or stop notifications from those apps. 

9. Refrain from making personal conversations on posts

Suppose you have uploaded a picture of yourself in a restaurant. You friend likes it and starts asking questions about it. Gradually the conversation starts drifting to other things. Now, this could irritate others who have liked/commented on your pictures and getting cluttered by your notifications. The best way to deal with such things, is politely answer the first question and then allow the conversation to flow on a private chat. If you are bogged by such notifications from anyone’s profile just turn off future notifications from them.

10. Check your grammar, spelling, facts and don’t overuse abbreviations/hashtags

The things which you post will remain online in the future. Anyone can view it by searching about the topic. Hence, you should be absolutely sure about facts before posting them. Read the full document or view the full video before making a comments about it. Grammatical errors and typos can make you seem insincere. Use abbreviations but don’t flood your entire writing with it. It might make you cool in your friend’s circle but it puts a question mark on your credibility. Hashtags are important to make people notice certain issues or points. Thus, hash tagging is for particular words or phrases. Don’t hashtag every word in the sentence. 

These are the essential habits one needs to keep in mind while using social media platforms. Abiding by these rules one can easily prevent any nuisance from occurring.

Why Teleportation is Awesome!

-Ankita Roy

Quantum teleportation is a process by which quantum information(e.g the exact state of an atom or photon)can be transmitted(exactly, in principle) from one location to another, with the help of classical communication and previously shared quantum entanglement between the sending and receiving location.

All those who didn’t understand a word of what has been written above, put your hands up!! Above stated was a paragraph copied and pasted straight out of Wikipedia. To explain what has been written above, lets put it this way...remember how we all watched star trek and gazed in amazement as captain kirk and his crew constantly used their transporter to move between the enterprise and another world, an asteroid, another spacecraft and into an exact place in any of these locations. Or remember harry potter?! The floo powder, port-keys and apparition. This, my friends is what teleportation really means. 

It is the art, or ability (or anything you would like to call it, as it doesn’t exist in reality yet)to disappear at one place and instantly reappear at another place, a place of your own choice.

Why teleportation would be awesome is not difficult to imagine.

1.People would be able to transport themselves in no time to a different place at any place in any time. Distance, would in fact become a theoretical thing. We would need no visas and passports to travel from one country to another, free as a bird.

2. Cars, trains and airplanes would not be needed anymore, doing mother nature the favor that has been long due to her. Lesser pollution will solve a lot of environmental as well as health problems.

                         

3. If the ability to teleport were given to me with absolutely no holds barred on its potential ,I would definitely teleport myself to the future and first and foremost, wait-for-it, watch the entire series of "game of thrones" and find out how it ends because being made to wait for months for a new season of this particular series is definitely the most torturous act of all, worse than the beheading.    

4. Having satisfied myself of the future I would teleport myself back to the past, to old England, to the era of gallant young men and chivalry, to those wide frilled skirts and bonnets, to the age where Mr. Darcy thrived(aahhh….drool!).i don’t think I could ever teleport myself back from that age so that’s a dangerous gamble to play.(if it only wasn’t for the dynamic  Mr. Darcy).

5.As for the present ,I would definitely want to teleport myself to the secret mysterious lair wherein our college exam papers are evaluated. I wish to drench the burning thirst of a burning question in the minds of majority of the students in India-“that person and I have written the exact same answer, then why did he get more marks than me?”. What force of nature is it that prompts such injustice? Teleportation could definitely help provide an answer to all those students in agony who can do nothing except go “why you do like this?!” *weeping internally* 

6. So having made it clear that giving me the power of teleportation would do no good to the world lets come back with what its other general awesomeness could be. For starters, it could save you a lot of money. You could just teleport yourself to the concert of your choice without having to pay for it. Free events=saving money+having fun!!Cant dispute mathematics now, can we?

                                                                                                            

7. Teleportation is more discreet than other powers like flight. Less people find out, you don’t get mobbed by people asking for favors and you are less likely to be captured. And even if you are, well you can always be…*poof*..gone

                              

10. Also, crime would fall with the ability to teleport being placed in responsible hands and the world would become a safer place to live in. Needless to mention the positive impact on the environment.

Teleportation if it ever comes into existence would be a boon for mankind, at least for a while before we somehow manage to turn it into a lethal weapon.

  

                                          

Top 10 CEOs Who Are Famous Than Their Companies On Twitter

-J.N. GNANESHWARI

“Expect the unexpected” is the phrase that would summaries this article  at “jet-speed”.  Apple, Google, Microsoft… If these are the names that you think are in the list, here are some facts that would leave your eyes wide open…

1. Richard Branson

The first man on the list of the top most CEOs on twitter, with 7.3M followers and 3,845 following is Richard Branson. Virgin group, his brainchild has 211K followers on twitter @Virgin.

2. Elon Musk

“When I was in college, I wanted to be involved in things that would change the world. Now I am.”-ElonMusk. He is the founder, CEO and CTO of SpaceX; CEO,co-founder and product architect of TeslaMotors and the list goes on. Elon Musk has 3.5M followers while he follows only the few 50. His creation SpaceX and Tesla have 1.3M and 944K followers respectively.

3.Jack Dorsey

Jack Dorsey, a university drop out, co-founder and CEO of Twitter, founder and CEO of Square. Though “Twitter” outcasts him but his brain child Square has just 189K followers yet he can boast about his 3.4M followers.

4.Anand Mahindra

That's right! It’s an Indian CEO of a company born in India… Surprised? Anand Mahindra with 2.9M followers and he chooses the best 182 only to follow. He carries a legacy founded by his grandfather JC Mahindra-The Mahindra Group. The company has about 69.2K followers @MahindraRise.

5.John Legere

John Legere an American businessman who is the CEO and president of T-Mobile US currently has served various other multinational companies like Dell, AT &T etc. His personal twitter profile has 2.2M followers while T-Mobile has 645K followers.

6.Tim O’Reilly

Tim O’Reilly, the man behind O’Reilly Media, quotes-“Money is like a gasoline during a road trip. You don’t want to run out of gas on your trip, but you are not doing a tour of gas stations.” This man deserves a loud applause with 1.9M followers and 1550 under following category he makes it to “The top 10”. O’Reilly Media has about 81.1K followers @OReillyMedia.

7. Kai-fu Lee

At an age of 54, Kai-fuLee is a venture capitalist, technology executive, writer etc. He is the man behind the world’s first “speaker- independent speech recognition system.” His personal twitter account has 1.5M followers while only 145 following. Innovation Works, his company has about 4196 follower’s @iwpgh.

  

8.Warren Buffet

The man who is referred as the “Wizard/Oracle/Sage of Omaha”, considered as one among the “world’s wealthiest people”, the CEO of Berkshire Hathaway needs no introduction. Man with the heart of pure gold Warren Buffett has 1.1M followers and 0 Following.

9. Michael Dell

Michael Saul Dell, founder and CEO of Dell Inc., is one of the world’s well known tech giants. Dell is his brain child which has about 566K followers on twitter while Michael Dell has around 966K followers and 1963 under following category.

10. Kerth Rupert Murdoch

Rupert Murdoch is the founder, chairman and CEO of News Corporation. He has about 750K followers on twitter while News Corp has 13.9K followers (@newscorp)

It indicates that these people not only rule their companies but also rule Twitter. By connecting with their customers and other stakeholders directly, they constantly shape up their public image and also the image of their company. Keeping a highly active and vivacious profile help them form positive relationships and line up opportunities for their brand. It’s incredible to see CEO’s diving into the Twittersphere far beyond their company.