BRANDS AND THEIR KABALI CAMPAIGNS

 “Say no to piracy. Please don’t download the internet from Kabali”

There are numerous such jokes which we hear every day. This is because the legendry super star deserves all the respect and appreciation for all his work.

The most awaited films generally hit only the cinema screens, but Kabali is taking on marketing campaigns of various big brands too. These brands are getting into the marketing bandwagon of Kabali, hoping to reach out to millions. Even before the release of the movie, we saw a spate of products themed on the film and Rajinikanth.

Below are some Kabali themed products from different brands:

AIR ASIA

Air Asia is the official airline partner of Kabali. It announced special flights for the film's first day, first show. Die-hard fans of this superstar will now be able to catch the first show in Rajnikanth’s home town. The package, priced at Rs. 7,860, will be inclusive of the flight ticket, a movie ticket, an audio CD, Kabali merchandise, breakfast, lunch and snacks, reported Rediff.

AIRTEL

Rajinikanth fans having Airtel connections are getting a treat from this mobile service provider. Kabali SIM cards, caller tunes and recharge packs with unlimited 2G internet. Also as per their new campaign, Airtel users can send their wishes and regards to Rajinikanth via SMS. All the SMSs received will be compiled into a coffee table book and will be presented to him as a memorabilia.  

 

MUTHOOT  FINCORP

This Kerala-based non-banking financial company too joined the Kabali Mania. They are also an associate sponsor of the film. They have introduced silver coins with face of Rajinikanth embossed on it, giving a unique opportunity to the fans to own one such coin.

“This is for the first time an embossed silvercoin is being introduced for an actor. About Rs 20cr has been invested for manufacturing and branding activities. The silver coins will be available from the day one of the movie release,” Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah said.

These silver coins would be available in denomination of five grams, ten grams, ten gram pendant and a twenty gram coin for fans priced from Rs 300 and goes upto Rs 1,400.

PVR CINEMAS

The multiplex giant too is cashing on the success of Kabali. Gautam Dutta, CEO, PVR Cinemas said, “The producers of the movie had approached PVR due to its pan India reach much beyond Tamil Nadu considering the mega star Rajinikanth has die-hard fans across the country to introduce exclusive Kabali merchandise at its cinemas. The patrons will not only have access to special Kabali merchandise at PVR cinemas but can also buy exclusive movie digital poster from its website.”

The range of merchandise includes Rajnikanth figurines, mugs and tee-shirts related to the film and superstar. These will be available at PVR properties across the country. 

START UPS

Not just big brands but also small start ups are taking slices from the Kabali cake. A mobile accessories platform based in Chennai, 'Cover it Up' has also tied up with the makers of the movie to feature funky Kabali-themed merchandise on its website. Chennai Gaga, a souvenir store is selling Kabali T-shirts featuring Rajinikanth

CADBURY

When all big brands are running behind Kabali, how can Cadbury be far behind? Cadbury promoted their popular product '5 Star as 'Superstar's Five Star. They have booked panels in buses plying in Tamil Nadu to have the Kabali posters with the tagline `Superstar ka 5 star’ and ‘Superstar in 5 star’. Not just this, they were also intending to conduct a road show opposite colleges and schools as well as in popular malls by parking buses with LED screens that will screen teasers, trailers and air songs of the film. They also came up with Cadbury5 Star Kabali Ad in their old series featuring Ramesh-Suresh characters.

FAIR AND HADSOME

FMCG major Emami has made its Fair and Handsome fairness cream a brand partner of this blockbuster movie.  Mohan Goenka, director at Emami said, “For Fair and Handsome, a leader and pioneer, associating with Superstar Rajinikanth, a leader and pioneer, is a natural fit.” A new #BeTheFire contest had been launched, where 50 winners were gifted ticket to Kabali success meet.  its commercial also features scenes from the Kabali movie.

AMAZON

Kabali waves have splashed water on the online e-commerce giant Amazon too. Amazon India has opened an exclusive Kabali store, which sells a wide range of Kabali branded mobile cases. They have stocked five different Kabali posters in a wide range of shapes like A3-1, A2, A2-1, A3-2 and A3-3. Other merchandise like key chain, statue, audio CD, Kabali Figure and lot of other things too are available at their Kabali store. 

It needs no mention that the power and stature of Rajinikanth is immense. Right from big brands to start ups all are trying to taste the success of Kabali. “Movie Kabali” has now turned into “Brand Kabali” Do watch the movie in theatre and enjoy the biggest hit of the year.