BRANDS AND THEIR KABALI CAMPAIGNS

 “Say no to piracy. Please don’t download the internet from Kabali”

There are numerous such jokes which we hear every day. This is because the legendry super star deserves all the respect and appreciation for all his work.

The most awaited films generally hit only the cinema screens, but Kabali is taking on marketing campaigns of various big brands too. These brands are getting into the marketing bandwagon of Kabali, hoping to reach out to millions. Even before the release of the movie, we saw a spate of products themed on the film and Rajinikanth.

Below are some Kabali themed products from different brands:

AIR ASIA

Air Asia is the official airline partner of Kabali. It announced special flights for the film's first day, first show. Die-hard fans of this superstar will now be able to catch the first show in Rajnikanth’s home town. The package, priced at Rs. 7,860, will be inclusive of the flight ticket, a movie ticket, an audio CD, Kabali merchandise, breakfast, lunch and snacks, reported Rediff.

AIRTEL

Rajinikanth fans having Airtel connections are getting a treat from this mobile service provider. Kabali SIM cards, caller tunes and recharge packs with unlimited 2G internet. Also as per their new campaign, Airtel users can send their wishes and regards to Rajinikanth via SMS. All the SMSs received will be compiled into a coffee table book and will be presented to him as a memorabilia.  

 

MUTHOOT  FINCORP

This Kerala-based non-banking financial company too joined the Kabali Mania. They are also an associate sponsor of the film. They have introduced silver coins with face of Rajinikanth embossed on it, giving a unique opportunity to the fans to own one such coin.

“This is for the first time an embossed silvercoin is being introduced for an actor. About Rs 20cr has been invested for manufacturing and branding activities. The silver coins will be available from the day one of the movie release,” Muthoot Pappachan Group, Precious Metals Division, CEO Keyur Shah said.

These silver coins would be available in denomination of five grams, ten grams, ten gram pendant and a twenty gram coin for fans priced from Rs 300 and goes upto Rs 1,400.

PVR CINEMAS

The multiplex giant too is cashing on the success of Kabali. Gautam Dutta, CEO, PVR Cinemas said, “The producers of the movie had approached PVR due to its pan India reach much beyond Tamil Nadu considering the mega star Rajinikanth has die-hard fans across the country to introduce exclusive Kabali merchandise at its cinemas. The patrons will not only have access to special Kabali merchandise at PVR cinemas but can also buy exclusive movie digital poster from its website.”

The range of merchandise includes Rajnikanth figurines, mugs and tee-shirts related to the film and superstar. These will be available at PVR properties across the country. 

START UPS

Not just big brands but also small start ups are taking slices from the Kabali cake. A mobile accessories platform based in Chennai, 'Cover it Up' has also tied up with the makers of the movie to feature funky Kabali-themed merchandise on its website. Chennai Gaga, a souvenir store is selling Kabali T-shirts featuring Rajinikanth

CADBURY

When all big brands are running behind Kabali, how can Cadbury be far behind? Cadbury promoted their popular product '5 Star as 'Superstar's Five Star. They have booked panels in buses plying in Tamil Nadu to have the Kabali posters with the tagline `Superstar ka 5 star’ and ‘Superstar in 5 star’. Not just this, they were also intending to conduct a road show opposite colleges and schools as well as in popular malls by parking buses with LED screens that will screen teasers, trailers and air songs of the film. They also came up with Cadbury5 Star Kabali Ad in their old series featuring Ramesh-Suresh characters.

FAIR AND HADSOME

FMCG major Emami has made its Fair and Handsome fairness cream a brand partner of this blockbuster movie.  Mohan Goenka, director at Emami said, “For Fair and Handsome, a leader and pioneer, associating with Superstar Rajinikanth, a leader and pioneer, is a natural fit.” A new #BeTheFire contest had been launched, where 50 winners were gifted ticket to Kabali success meet.  its commercial also features scenes from the Kabali movie.

AMAZON

Kabali waves have splashed water on the online e-commerce giant Amazon too. Amazon India has opened an exclusive Kabali store, which sells a wide range of Kabali branded mobile cases. They have stocked five different Kabali posters in a wide range of shapes like A3-1, A2, A2-1, A3-2 and A3-3. Other merchandise like key chain, statue, audio CD, Kabali Figure and lot of other things too are available at their Kabali store. 

It needs no mention that the power and stature of Rajinikanth is immense. Right from big brands to start ups all are trying to taste the success of Kabali. “Movie Kabali” has now turned into “Brand Kabali” Do watch the movie in theatre and enjoy the biggest hit of the year.  

To Do And Not To Do On Social Media

-Pratiti Nath

Social Media enables us to connect with people, share our lives, conduct business, exchange ideas and information. All of this in a quick and hassle free manner. It isn’t devoid of certain drawbacks. Similar to all other modes of communication like telephone, SMS or letters , social media too is plagued by certain problems. These problems can only be countered by following certain decorum. Here are some common social media etiquette to keep in mind while using any social media platform.

 1. Choose a proper profile picture and name

You are very fond of your pet and have it as your profile picture. You are book-lover and choose your favorite character as your name on social media channels. While these things display your likes and your personality it raises a question about your genuineness. Remember this may appear in Google search when someone searches for your name. Always opt for a decent genuine picture of yours along with your name. If you don’t want your picture in the public domain refrain from adding any instead of relying on pictures of places or superstars. In case of a business account make the company logo or the company building showing the name as the profile picture. Share your vision in the about yourself section and the company tagline for cover picture.  

2. Separate your personal and professional life

Similar to your real life, your virtual life should have separate forums for professional and personal spheres. You definitely don’t want your boss browsing over your late night clubbing or weekend beach gateway pictures. Leave it for your friends. Likewise you don’t want to bore your friends with unnecessary work details. Having separate accounts for your business or work related handle and for your personal use is the key. If you are not one of those who can handle multiple accounts then customize your posts. Control who can view your posts.

 3. Do not write posts when you are angry or feeling low

You are feeling low tweet, a philosophical quote or a sorrowful vague post. While these posts might serve the purpose of relieving the burden of your emotion, they don’t go down well with others. Frequent such posts will often lead to people associating negative attributes (like complaining) with you. Hence, they will start avoiding you. Think before posting such things. Think of its viability after a few months. If it isn’t then discard it. If you cannot do without posting such things customize them to “friends”, “only me” or any other that you prefer. 

 4. Refrain from tagging and sharing pictures of others

You uploaded a picture of your friends chilling on beach and that landed her in trouble in her office. You have posted an old nostalgic picture of your high school batch mate. He isn’t comfortable of it. Thus, refrain from sharing pictures of others without their consent. People have a definitive way of projecting themselves in public which might not gel with your perceived view. Hence, always ask before posting. Another problem is of unnecessary tagging. Don’t tag people to pictures when they aren’t in it. Nobody wants to see a picture of your cat tagged along with 50 people and 20 comments. 

5. Refrain from Oversharing

People need not go through everything you find interesting on Facebook. Of course you find those memes and short stories hilarious. You need not share each and every item you like. Restrict the number of posts you share. Only share the ones which you find of utmost importance. Oversharing will clutter other people’s news feed leading people to ignore or unfriend you. 

6. Restrict from badmouthing anyone.

You had a fight with your partner or had a bad day at office and you start lamenting it out on Social Media. Remember these are public forums and hence the thing you are posting is available for everyone to see. Thus, refrain from making resentful posts or badmouthing anyone. 

7. Do not jump on the bandwagon and start a debate war.

Social media is a platform for sharing things and connecting with people. One such way of doing it is sharing your views and opinions about current affairs. Be tolerant and understanding of other people views and opinions. Your friend changes his profile picture in solidarity of the Paris attack whereas you didn’t. Politely disagree with his views and convey your message privately. Don’t start a debate over it. Some friends have shared something about your favorite superstar and you find it offensive. Instead of quarreling it out in public discuss it privately. If possible ignore such things.

8. Refrain from spamming people with gaming requests/friend requests/apps request.

You like to play online games and can’t help people sending request. While you might not control these things, you can certainly control the number of such requests you send. Prevent from recommending unnecessary pages and apps to people. In case your friends do so, convey it to them that you don’t like it or stop notifications from those apps. 

9. Refrain from making personal conversations on posts

Suppose you have uploaded a picture of yourself in a restaurant. You friend likes it and starts asking questions about it. Gradually the conversation starts drifting to other things. Now, this could irritate others who have liked/commented on your pictures and getting cluttered by your notifications. The best way to deal with such things, is politely answer the first question and then allow the conversation to flow on a private chat. If you are bogged by such notifications from anyone’s profile just turn off future notifications from them.

10. Check your grammar, spelling, facts and don’t overuse abbreviations/hashtags

The things which you post will remain online in the future. Anyone can view it by searching about the topic. Hence, you should be absolutely sure about facts before posting them. Read the full document or view the full video before making a comments about it. Grammatical errors and typos can make you seem insincere. Use abbreviations but don’t flood your entire writing with it. It might make you cool in your friend’s circle but it puts a question mark on your credibility. Hashtags are important to make people notice certain issues or points. Thus, hash tagging is for particular words or phrases. Don’t hashtag every word in the sentence. 

These are the essential habits one needs to keep in mind while using social media platforms. Abiding by these rules one can easily prevent any nuisance from occurring.